imrtl

imrtl (previously Prod. IMMORTAL) is an independent music production and e-commerce venture that I co-founded in early 2020. Through the project, we've produced and commercially licensed instrumental music for independent artists across alternative, indie, hyperpop and electronic genres, generating over 300,000 dollars in revenue and contributing to a catalogue of songs surpassing 100 million streams. Of that catalogue at least 60 million are tied to me personally.

Working in Ableton Live and Logic Pro, I developed skills across composition, arrangement, drum programming, sound design, vocal production, mixing, and mastering, collaborating with musicians and vocalists locally and online.

Alongside the creative work, I manage a YouTube catalogue, online store, BeatStars licensing and payment systems, customer support, and the administration of master and publishing royalties.

This combination of creative, technical and commercial experience informs my teaching approach, enabling me to help students develop not only production and songwriting skills, but also the collaborative and industry practices needed for sustainable careers.